I started writing for Hayneedle over 5 years ago, well before we changed our name from “NetShops” and launched the Hayneedle brand. In fact, we weren’t even yet NetShops during my first months on the job. We were just a modest but ambitious handful of outdoor specialty stores, like PorchSwings.com, PatioUmbrellas.com, and Hammocks.com.
Hammocks.com on my first day… like the perm I had in college- pretty bad even at the time:

Hammocks.com today… more of an oh-so-pretty Justin Bieber flop:

When I see what Hayneedle has become, and the attention we’ve received over the past few months, I allow myself to indulge in a few morsels of pride. Here’s what I’m talking about:
- Kathy Lee Gifford has partnered with us to raise funds for Childhelp, a leading national non-profit dedicated to the prevention and treatment of child abuse. When you buy a hammock from Hayneedle, a portion of your purchase goes directly to Childhelp. And the timing is nothing short of perfect- is there anything that says summer (or Happy Father’s Day) better than a hammock? That it’s for a good cause makes it even easier to relax.
- You may have seen Eduardo Xol’s outdoor design posts here on HayneedleBlog. As part of our summer campaign, Eduardo is taking timeout from ABC’s Extreme Makeover: Home Edition to help Hayneedle customers create their own backyard paradise. The Backyard at Hayneedle is the place to start.
- Hayneedle was recently featured on The Ellen Show in what turned out to be a, well, let’s just say “memorable” version of Blindfolded Musical Haystacks.
- More and more people are doing the Hayneedle Hustle for their chance to win a $15,000 shopping spree. Radio and TV stations across the country are talking about how Hayneedle is bringing variety to America, one backyard at a time.
Heady stuff aside, one of the most satisfying aspects of all of all this is when I get to answer those unavoidable so-what-do-you-do questions at gatherings this summer. Instead of the “What’s that?” response I heard for 4+ years, it feels pretty good to finally hear, “Oh, yeah! Love your stuff.”
Excuse me while I grab one more taste of pride before going back to work. Gotta look good for next year’s pictures.

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